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Brands, Logos and The Missing Link — My Thoughts on What Many Small Businesses Don’t Understand About Proper Brand Management.

When it comes to growing a small business, “Branding” is much like that elusive Great American Novel – people love to talk about writing a book one day, some even learn a little about wthe mechanics of good writing, but no one knows how many untold stories...

Banks, Business Loans and Small Publishers — can they play nice together? (the dirty lowdown about startup funding)

(Originally written as a response I posted to the Publish-L email list) > I’m putting my head up over the > trench and risking being shot down again. We all prepare Business > Plans which we spend a lot of time and money on. > …snip… > The...

The Big Heist — How do I keep people from stealing my book idea?

“There’s nothing new under the Sun.” – King SolomonThe short answer to your question is that spending alot of time worrying about how to protect your book concept is a waste of time.It would be easy to recommend the use of Non-Disclosure...
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