The Ambitious Author’s Press Kit: Guerrilla-Style Tips for Starting Your Self-Published Book Promotional Campaign the Right Way.

At last your book is finished. It’s edited, the layout is complete, and it’s ready to be sent off to press. You’re so amped to get the first printing back and smell the ink on the first copy. Whether you know it or not, it’s at this crossroads...

Shakespeare’s Book Release Party — A Small Publisher’s Guide to Creating a Million Dollar Book Event on a Poor Man’s Budget.

For the historical purists, William Shakespeare never had a Book Release party. As a writer, he was a primarily playwright at a time where there was no publishing industry as we know it today. Nevertheless, I used his name for the title because it’s catchy. The...

Writing, Manuscripts, and the Dating Game — A Little Insight into the Different Meanings Behind Rejection Letters.

Not too long ago I received an email from a friend, a kindred spirit in Writing except she likes to write all the stuff I refuse to publish. There were no salutations or “How Are You?” or anything like that. It started out with a simple sentence: “I...

Goodbye, Yellow Brick Road — more answers regarding grants for publishing startups.

> Does anyone know anything about grants or any type of > funding to start your own publishing company? Starting your own publishing company these days isn’t a costly endeavor. It’s publishing and marketing the books that will hurt your bank account. If...

Banks, Business Loans and Small Publishers — can they play nice together? (the dirty lowdown about startup funding)

(Originally written as a response I posted to the Publish-L email list) > I’m putting my head up over the > trench and risking being shot down again. We all prepare Business > Plans which we spend a lot of time and money on. > …snip… > The...